William Hill Bolsters Online Offering with Yggdrasil Gaming Casino Content
The major operator William Hill reinforce it online gambling offering with a deal with the online casino content supplier Yggdrasil Gaming. The agreement has been signed through Yggdrasil Gaming’s newly established Gibraltar business.
William Hill said that it has opted for a direct integration so as to be able to take advantage of the provider’s popular slot titles as well as performance boosting tools, including the in-game promotional product BOOST and the social media sharing BRAG.
The addition of online casino content by an innovative and rapidly growing provider can certainly be seen as an attempt for William Hill to bolster its online offering. The operator’s digital division has had tough time over the past several years.
Last spring, William Hill issued a profit warning, making it known that the underperformance of its online business and the operator-unfriendly results at the 2016 Cheltenham Festival would result in full-year profit failing to meet original expectations.
In a trading update from January 9, 2017, the gambling operator confirmed that full-year profit was at the bottom end of the £260-£280 million range announced after the profit warning. William Hill pointed out that its online business started improving in the second half of 2016, a trend that was maintained until the very end of the year and the first days of 2017.
It is yet to be seen whether the operator’s efforts to boost its digital branch, including the addition of Yggdrasil Gaming content, will yield the desired results.
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